Fishing tackle specialist since 1979
Previous
Next
Our current selection:
Our new arrivals
Previous
Next
This week's best deals
Previous
Next
Discover new promotions every week
Our articles & videos
Browse our latest articles and videos: range presentations, selections for different species or destinations, new arrivals, guides...
Article
Product focus
The Dark Sleeper by Megabass
Article
Fishing technique
Getting started with sea bass fishing from a boat
Video
New arrivals & favorites
July 2026
Romain & Yannick
Video
Miuras Mouse Mini
The secrets to fishing for pike
Alban REGNOULT
Ardent Pêche,
a unique stock in France
Ardent Pêche is a mail-order fishing tackle company founded in 1979 in Pontivy, Morbihan.
At the heart of Brittany, close to the finest rivers and the sea, we have developed a range of fly fishing and lure fishing equipment perfectly suited to current fishing techniques.
Constantly updated, our equipment ranges are selected with the aim of offering anglers the best lures, the most high-performing rods and reels at the best prices.
We are here to advise you and share our expertise based on the fish you are targeting and your destinations. Our wide range of equipment caters to beginner anglers as well as the passionate experts we meet and serve every day.
Free delivery
from €49 purchase
Shipped within 24h
for in-stock products
Free returns
Free exchanges
Personalized advice
by phone and email