Fishing gear specialists since 1979
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Check out our latest articles and videos: product range overviews, selections for different species or destinations, new arrivals, guides...
Article
A guide to choosing
your next vertical fishing rod
Article
YAMASHITA Egi-Oh Search
How to catch squid with this squid jig
Video
New arrivals & favorites
November 2026
Valentin & Yannick
Video
Kévin LE LAN presents
the new TENRYU Ikagami Eging rods
3 rods for squid fishing
Ardent Pêche,
a selection unlike any other in France
Ardent Pêche is a mail-order fishing gear company founded in 1979 in Pontivy, in Morbihan.
Based in the heart of Brittany, close to some of the most beautiful rivers and the sea, we've developed a range of fly-fishing and lure-fishing gear perfectly suited to today's fishing methods.
We continually refresh our gear collections to offer anglers the best lures, high-performance rods and reels at the best prices.
We can offer advice and share our expertise based on the fish you're targeting and where you're headed. Our wide selection of gear is for beginners and passionate experts alike—the anglers we meet and serve every day.
Free delivery
from €49 purchase
Shipped within 24h
for in-stock products
Free returns
Free exchanges
Personalized advice
by phone and email